Tuesday, January 19, 2010

James Geary: The Power of Metaphor

Why did so many people take out mortages based on the assumption that housing prices would continue to climb? Professional aphorist James Geary argues that it may be due to the fact that "climb" in that sense is an "agent metaphor." Agent metaphors, which imply the deliberate action of a living thing pursuing a goal, are very seductive to the human mind.

If you are a lover of metaphor, you will love Geary's short TED talk, posted below.

And, a bonus metaphor from one of The Greats, John Prine:
Some humans ain't human. Some people ain't kind.
You open up their hearts and here's what you'll find:
A few frozen pizzas; some ice cubes with hair;
A broken popsicle; you don't want to go there.

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